I watch a lot of the food network. I know that there are others like me - who know who Alton Brown* is and who also love his quirky wit - because whenever I mention something about watching the food network they always chime in with, "Don't you just love that channel?" But I am also achingly aware of the fact that there are others out there who (gasp) do not watch the Food Network and think it is weirdly crazy for someone who rarely** cooks anything from scratch to watch cooking shows.
* I love Good Eats! I love Alton Brown! The man should sell T-shirts. I would buy one.
** By rarely, I mean never. Never ever.
I admit that I watch Rachel Ray. And even though I find her extremely annoying what with her "EVOO" and abundant use of the word(?) "sammy" when referring to sandwiches, I love the way she can throw a delicious and nutritious meal together in 30 minutes. (She's got talent people, talent.) (And I may be just a tinge sarcastic.)
I was watching her show the other day and noticed that she was saying the words "big flavor" an awful lot. A lot, like every time she mentioned an ingredient, a lot. It was all about "big flavor" and how much "big flavor" she could add. Also, "big flavor." So now it's stuck in my head and whenever I eat something very flavorful I'm repeating the words "big flavor" to myself. It's like a Pavlovian response. Kinda.
Today my "big flavor" was queso dip. Spicy Taco Bell queso dip eaten with Tostitos corn chips. I know, it's the epitome of high class around here, isn't it? So queso dip and corn chips while the kids nap and I sit here catching up on my email. And even though I am full of chips and dip, I continue to eat more because my tongue is just starting to really tingle and I like the whole so-spicy-my-mouth-is-on-fire feeling. (Yes, I am crazy. No need to tell me so.) All the while "big flavor" is rolling around in my head.
And now, folks, I am sweating from the spiciness and crazy from the Food Network.
Also, "BIG FLAVOR" could very well be the title of a drinking game. Double shots every time she says "EVOO".
Edited to add: Oh my God, y'all - he does sell T-shirts! Why Alton, you are so smart!